Loyalty program
Community-based organization serving the Otaiba tribe across the Arabian Gulf, with its headquarters in Saudi Arabia. Facilitating loyalty membership subscription, providing exclusive offers and discounts at various stores and brands on an annual or monthly basis.
Services
UI Design
UX Design
Client
Otaiba tribe/club
Year
2022
Discovery
The discovery phase set the foundation for the design journey. During this phase, I explored the project’s objectives, target audience, and challenges through stakeholder meetings, research, and market analysis. By analyzing indirect competitors, I identified key pain points and opportunities, shaping a user-centric approach aligned with stakeholders’ visions.
This phase provided a comprehensive understanding of the project landscape, enabling data-driven insights and clear direction to guide the subsequent design stages toward a solution that meets both client expectations and user needs.
Ideation
The Ideation phase focused on creating user-centric solutions based on Discovery insights. Using brainstorming, sketching, and wireframing, I aligned ideas with key objectives:
• Boost user engagement and subscriptions.
• Provide clear information about the club’s initiatives.
• Drive conversions for services and job applications.
• Foster community and belonging.
• Ensure mobile responsiveness.
Design & Handoff
I finalized the layouts and designs, collaborating closely with the development team to ensure a seamless transition from design to implementation. This partnership continued throughout the process, ensuring alignment and delivering an exceptional user experience.
